ABOUT ME
Anita Chabrowska, B2B marketer, Warsaw.
One person from diagnosis to delivery
Recommendations matched to your budget and team
Marketing connected with sales
Experience on the client and agency side
SCOPE OF SERVICE
Marketing
audit
B2B marketing
strategy
Lead generation
and sales funnel
Marketing
automation and CRM
Website: structure,
UX and content
Content marketing
and SEO
Event marketing
in your strategy
One-to-one
consultations
Project
management
B2B advertising
campaigns
Event
management
Sampling and
ambient campaigns
HOW WE WORK TOGETHER
01
02
03
04
05
06
WHEN IT MAKES SENSE
If your company publishes, sends newsletters and pays for ads, but sales reps get no conversations, the problem usually lies in the goal and the target audience, not in the number of posts.
Marketing counts reach, sales counts contracts, and nobody knows what happens to a lead in between. A shared lead definition, a report on source performance and clean CRM data put this cooperation in order.
A launch, entering a new segment or rebuilding your website is the moment when messaging decisions are made for years. It is better to base them on strategy than on taste.
The team completes tasks, but nobody sets priorities or talks to the board in the language of results. An external consultant fills that gap without an extra full-time hire.
EXPERIENCED B2B MARKETER
15+ years in B2B marketing
4 years as Marketing Manager
Client and agency side
ORLEN, mBank, Amazon, T-Mobile
Pipedrive, LinkedIn, Mailchimp
Strategy and delivery
Hands-on event marketing
Reports, not generalities
WAYS TO WORK WITH ME ON MARKETING CONSULTING
15 to 20 minutes to start: your goal, your situation and a suggested first step. No commitment.
90 minutes online or in person, a short form before the meeting and a written summary with priorities within 2 business days.
A review of your whole marketing and a written report with priorities.
A B2B marketing strategy with channels, messaging, schedule and budget.
Regular meetings with your team and oversight of suppliers on your side.
Event marketing and event management: choosing events that fit your goals and running them from brief to final settlement.
FAQ
Marketing consulting is help from an external specialist in deciding which marketing activities a company should run, for whom and in what order. It covers an audit of current activities, strategy, the choice of channels and budget, and oversight of delivery. It can take the form of a single consultation, an audit, a strategy or ongoing support for your team.
It is worth it when marketing does not translate into sales, when the company is launching a new product or rebuilding its website, or when the team lacks someone who sets priorities. Consulting also helps before you choose an agency: it is easier to assess offers when you know what you need. Most often we start with a 1:1 consultation or an audit.
A consultant sets the direction: diagnoses, builds the strategy and makes sure activities lead to the goal. An agency usually delivers campaigns, creative and content. A consultant can work with your agency, write its brief and assess the results of its work, because they do not sell their own production.
The cost depends on the scope: a single consultation is priced differently from an audit, a strategy or ongoing delivery support. After a free 15 to 20 minute call about your goals, I prepare a proposal with the scope of work and a quote. You know in advance what you pay for and what you get at the end of each stage.
Come with one specific problem and the numbers that describe it: enquiry sources, campaign results, website or CRM data. Before the meeting I send a short form about your company, clients and goals. The more specifics at the start, the more practical the recommendations.
I can do both. At Medidesk I planned, ran and optimized lead generation campaigns myself. For the Reequest Events website I started with an audit and a communication strategy, wrote the content, built the SEO strategy and led creative oversight of the design and its build in Webflow. You decide whether your team delivers after the recommendations or I run the project with suppliers.
Yes, if events make sense in your strategy. I help decide which events support sales and client relationships, how to promote them and how to measure results. If you wish, I also take over their organization, from brief to final settlement, so strategy and production stay in one pair of hands.
No. I work with companies from all over Poland. I run 1:1 consultations online or in person: in Warsaw, in Lodz or in another Polish city. The same applies to workshops with your team and meetings with the board, just as with client events in Wroclaw and Krakow.
Tell me what you want to improve: your goal, your current activities and what is not working today. I will reply with a suggested first step.