EVENT MARKETING BLOG

A pre-event briefing is the meeting where the team learns the script, roles and plan B. See when to hold it, who should attend and what to cover.

A freelance event manager runs your event from brief to report, with no payroll and no agency markup. See what they do, what they cost and when to hire one.

B2B event marketing from press conference to gala: how to plan an event that builds client relationships and supports sales, with formats, timing and budget.

What to agree with a hotel before signing an event contract: rooms, tech, catering, accommodation and hidden costs. A checklist from an event manager.

A corporate holiday event is more than dinner and a DJ. Learn how to choose the format, program and budget so it builds your team and your company brand.

Business conference planning step by step: goal, budget, venue selection, agenda, technical production and the event manager's role, from first decision to follow-up.

Site visit before an event: what to check in the venue before you sign the contract. Room, tech, logistics, back-of-house and questions to ask the hotel.

Event staff are one of the key elements of the attendee experience, and at the same time an important touchpoint with your brand.

What a professional event brief is, which elements it should include, how to structure it and how many agencies it is worth sending your request for proposal to.